Unity Studios Privacy Statement

Latest update: August 2019

Your privacy is important to us. This privacy statement explains the personal data Unity Studios
processes, how Unity Studios processes it, and for what purposes.

References to Unity Studios products in this statement include Unity Studios services, websites, apps,
software, servers, and devices.

Owner and Data Controller
Unity Studios ApS
Silkeborgvej 261-263, 1st floor
8230 Aabyhoej
Tel. +45 8617 1833
Email: contact@unity-studios.com

Types of Data collected

Among the types of Personal Data that this Website collects, by itself or through third parties, there are:
Cookies; Usage Data; first name; last name; phone number; company name; email address; gender;
geographic position; various types of Data; website.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically
when using this Website.
Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this
Data may make it impossible for this Website to provide its services. In cases where this Website
specifically states that some Data is not mandatory, Users are free not to communicate this Data
without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by this Website or by the owners of third-party services
used by this Website serves the purpose of providing the Service required by the User, in addition to any
other purposes described in the present document and in the Cookie Policy, if available.
Users are responsible for any third-party Personal Data obtained, published or shared through this
Website and confirm that they have the third party’s consent to provide the Data to the Owner.

Collaboration with third-party Data collectors

The Owner may partner with certain third parties, such as technical service providers, mail carriers, hosting providers, and IT companies, to collect, analyze, and use data. The information collected by third parties may be used for a variety of purposes, including analytics.


The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Ads conversion tracking (Google Inc.)

Google Ads conversion tracking is an analytics service provided by Google Inc. that connects data from the Google Ads advertising network with actions performed on this Website.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy.

Google Analytics with anonymized IP (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
This integration of Google Analytics anonymizes your IP address. It works by shortening Users’ IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy

Unity Technologies

Unity Technologies provides a real-time 3D development platform, of which the Owner is a user. Unity Technologies collects data through their analytics to understand how developers use their software in order to improve their software and services. Unity Technologies also include certain device data collection in the runtime of the software, which is incorporated into the applications that the Owner creates with the software.

Personal Data collected: Cookies; Usage Data.

Place of processing: United States – Privacy Policy. 

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure,
modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational
procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some
cases, the Data may be accessible to certain types of persons in charge, involved with the operation of
this Website (administration, sales, marketing, legal, system administration) or external parties (such as
third-party technical service providers, mail carriers, hosting providers, IT companies, communications
agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties
may be requested from the Owner at any time.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes. Note: Under some legislations, the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This,
    however, does not apply, whenever the processing of Personal Data is subject to European data
    protection law;
  •  provision of Data is necessary for the performance of an agreement with the User and/or for
    any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing,
and in particular, whether the provision of Personal Data is a statutory or contractual requirement or a
requirement necessary to enter into a contract.


The Data is processed at the Owner’s operating offices and in any other places where the parties
involved in the processing are located.

Depending on the User’s location, data transfers may involve transferring the User’s Data to a country
other than their own. To find out more about the place of processing of such transferred Data, Users can
check the section containing details about the processing of Personal Data.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European
Union or to any international organization governed by public international law or set up by two or
more countries, such as the UN, and about the security measures taken by the Owner to safeguard their

If any such transfer takes place, Users can find out more by checking the relevant sections of this
document or inquire with the Owner using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been
collected for.


  • Personal Data collected for purposes related to the performance of a contract between the
    Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as
    long as needed to fulfill such purposes. Users may find specific information regarding the
    legitimate interests pursued by the Owner within the relevant sections of this document or by
    contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given
consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be
obliged to retain Personal Data for a longer period whenever required to do so for the performance of a
legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the
right to erasure, the right to rectification and the right to data portability cannot be enforced after
expiration of the retention period.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the
following purposes: Analytics, Displaying content from external platforms, SPAM protection, Tag
Management, Content performance and features testing (A/B testing), Interaction with external social
networks and platforms, Contacting the User, Heat mapping and session recording, User database
management, Location-based interactions, Infrastructure monitoring, Data transfer outside the EU,
Content commenting, Managing contacts and sending messages, Remarketing, and behavioral targeting,
Traffic optimization and distribution and Hosting and backend infrastructure.

Users can find further detailed information about such purposes of processing and about the specific
Personal Data used for each purpose in the respective sections of this document.

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have
    previously given their consent to the processing of their Personal Data.
  • Object to the processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in
the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to
such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes,
they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided
in this document. These requests can be exercised free of charge and will be addressed by the Owner as
early as possible and always within one month.

Cookie Policy

This Website uses Cookies. To learn more and for a detailed cookie notice, the User may consult theCookie Policy.

Additional information about Data collection and processing

Legal action

The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading
to possible legal action arising from improper use of this Website or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of
public authorities.

Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, this Website may provide the User with
additional and contextual information concerning particular Services or the collection and processing of
Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that
record interaction with this Website (System logs) use other Personal Data (such as the IP Address) for
this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the
Owner at any time. Please see the contact information at the beginning of this document.

How “Do Not Track” requests are handled

This Website does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please
read their privacy policies.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its
Users on this page and possibly within this Website and/or – as far as technically and legally feasible –
sending a notice to Users via any contact information available to the Owner. It is strongly
recommended to check this page often, referring to the date of the last modification listed at the

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner
shall collect new consent from the User, where required.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal
identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Website (or third-party services employed in this
Website), which can include: the IP addresses or domain names of the computers utilized by the Users
who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the
method utilized to submit the request to the server, the size of the file received in response, the
numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country
of origin, the features of the browser and the operating system utilized by the User, the various time
details per visit (e.g., the time spent on each page within the Application) and the details about the path
followed within the Application with special reference to the sequence of pages visited, and other
parameters about the device operating system and/or the User’s IT environment.


The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on
behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others,
determines the purposes and means of the processing of Personal Data, including the security measures
concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the
Owner of this Website.

This Website (or this Application)

The means by which the Personal Data of the User is collected and processed.


The service provided by this Website as described in the relative terms (if available) and on this

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all
current member states to the European Union and the European Economic Area.


Small sets of data stored in the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art.
13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Website, if not stated otherwise within this document.