Educational entertainment (Edutainment) is content designed to educate and entertain at the same time. Whether the primary focus is education or entertainment depends on the project, but the idea and underlying process is to engage the users with a storyline, identification with characters or functionality, behavioral rewards, similarity, and a positive attitude.

Gamification techniques strive to leverage people’s natural desires for socializing, learning, competition, achievement, status, self-expression or closure towards a specific purpose. This is done by making existing tasks feel more like games, by such means as adding meaningful choice, onboarding with a tutorial, increasing challenges and adding narrative. At Unity Studios we can assist you in developing an engaging, educational and professional product. Our passionate team will work with you throughout every part of the development process; from concept design to launch.

Gamification techniques:

  • Socializing
  • Learning
  • Achievement
  • Competition
  • Status
  • Self-expression